•Arizona Native, 30+ Years in AZ
•ASU Graduate
•Business Owner Since 2006
•Updated September 11, 2026
Finish Line Auto Club Scottsdale is a 140,000-square-foot “automotive country club” of privately owned garage condos and a members’ clubhouse, being built on the former Fender headquarters at 17600 N Perimeter Center Dr, next to Scottsdale Airport.
It is the fifth Finish Line location and the first outside California. Owners buy their garage outright — roughly 2,000 square feet each, with mezzanines, air conditioning and plumbing — and get access to a 20,000-square-foot clubhouse with food, drink and a members’ event calendar, plus reciprocal rights at the California clubs.
Status: land purchased May 2026 for $20.7 million, demolition of the Fender building under way, groundbreaking targeted for late summer 2026, opening expected first quarter of 2028. Units are being reserved now.
Scottsdale has been the obvious next market for a luxury garage-condo developer for a decade — Barrett-Jackson, the Airpark’s dealer row, and more collector cars per capita than almost anywhere outside Southern California — and Finish Line Auto Club has said publicly it wanted in for years. This is what the project is, what it isn’t, how it compares to the Autobox and Toy Barn projects already in the Airpark, and what “membership” means at a place where you own the garage. Figures below are from the company’s own site and interviews, the Phoenix Business Journal, AZBEX and Connect CRE; where the reported numbers have moved as the plan evolved, the most recent figure is used and the older one noted.
What Finish Line Auto Club Scottsdale actually is
Finish Line calls its properties “automotive country clubs,” and the phrase is accurate in a way most marketing isn’t. The model has two halves. The first is real estate: a large industrial-style campus subdivided into garage condominiums of roughly 2,000 square feet that collectors buy, not rent, then finish however they like — lifts, mezzanine lounges, bars, offices, a bedroom for the nights the drive home to Paradise Valley doesn’t happen. The second half is the club: a shared clubhouse with food and beverage, a social calendar of drives, speaker nights and cars-and-coffee, and the kind of community that turns a storage unit into the place people actually spend Saturday.
The Scottsdale plan, per the most recent filings and reporting, is five buildings totaling about 140,000 square feet of garage condos — roughly 70 units — plus a 20,000-square-foot clubhouse, on a 10-acre site. Earlier descriptions ran from 125,000 to 130,000 square feet with a 13,000-to-18,000-square-foot club; the numbers grew as the plan was refined. Company interviews have also described a separate 52,000-to-60,000-square-foot building for straight vehicle storage, opening a lower tier of membership for people who want their car kept safely without buying a condo. The company’s own page promises a three-level owners’ clubhouse; Costa Mesa, the flagship it’s modeled on, has a rooftop bar overlooking John Wayne Airport, and the Scottsdale site sits in the same relationship to Scottsdale Airport’s runway.
17600 N Perimeter Center Dr was Fender Musical Instruments’ corporate headquarters for more than twelve years, the 127,690-square-foot two-story building at the north end of the Perimeter Center office park. Fender moved to its new headquarters at the Paradise Valley Mall redevelopment (PV Reimagined) in Phoenix, which is what freed the parcel. So the building where Stratocasters were designed is being torn down for a building where Ferraris get parked — a very Scottsdale transaction. The property was held by an entity tied to Oaktree Capital co-founder Bruce Karsh before Tryperion Holdings sold it to Finish Line.
Where it is, and why the site matters
17600 N Perimeter Center Dr is in the Scottsdale Airpark, on the east side of the Loop 101 between Princess Drive and Bell Road, a few hundred yards from Scottsdale Airport’s runway and the private-jet FBOs. For a car club that is the ideal address for three reasons:
- The dealer row is next door. Scottsdale Ferrari, Lamborghini, McLaren, Bentley, Rolls-Royce, Porsche North Scottsdale and Penske’s luxury cluster are all within ten minutes on the Loop 101 and Scottsdale Road. Service, delivery and detail runs are short.
- The roads. Nine Mile Hill and the Bartlett Lake road are 25 minutes east; the Beeline to Payson, Bush Highway and the Apache Trail an hour. Cave Creek Road north and Carefree Highway to Lake Pleasant start ten minutes away. For a club that runs organized drives, this is the best starting grid in the Valley.
- The neighbors. DC Ranch, Silverleaf, Troon, Desert Mountain, Estancia and Paradise Valley — the zip codes where the collections live — are all inside a 20-minute drive. Barrett-Jackson’s WestWorld is six minutes away. The Perimeter Center office park itself already houses the kind of wealth-management and private-aviation tenants whose clients will be the buyers.
The site is also directly across the Loop 101 from The Autobox, the other new luxury garage-condo project in the Airpark, and a few miles from Toy Barn’s Scottsdale Airpark location. Within two years, this corner of North Scottsdale will have the densest concentration of collector-car real estate in the Southwest. See the comparison below.
The garages: what you get and what it costs
Finish Line sells two kinds of unit at its California locations and has said Scottsdale will follow the same model: garages delivered “highly finished and ready to occupy,” and blank-canvas shells the owner builds out. Based on the Scottsdale filings and the Costa Mesa spec, expect:
| Feature | Finish Line Scottsdale |
|---|---|
| Unit size | About 2,000 sq ft typical; California units run 1,000–6,000 sq ft and can be combined |
| Ownership | Fee-simple condominium — you own it, can finance it, can sell it |
| Included | Mezzanine floor, air conditioning, plumbing, private entrance, oversized roll-up door, 24/7 access |
| Ceilings | 20–24 ft at the California clubs — enough for a four-post lift and a mezzanine lounge |
| Security | Gated campus, on-site staff, 24/7 surveillance |
| Price | Not published for Scottsdale — units are reserved through the company’s Scottsdale page and priced at contract |
| Storage-only tier | Planned separate building (52,000–60,000 sq ft) for members who want storage without buying a condo |
On price: Finish Line has not published Scottsdale numbers and this page will not guess at them. For a benchmark, the Scottsdale Airpark garage-condo market — Toy Barn resales and The Autobox’s pre-sales — has been trading well into seven figures for larger finished units, and Finish Line’s clubhouse-and-membership layer sits above the Toy Barn model. The right assumption is “priced like North Scottsdale real estate, not like storage.” The Scottsdale page on finishlineautoclub.com has the site plan, renderings and the inquiry form.
How membership works at Finish Line
“Finish Line Auto Club Scottsdale membership” is one of the most-searched phrases about the project, and the answer is that membership and ownership are two layers. Buying a garage makes you an owner and gets you into the club. Co-founder Tony Principe has described the club platform as “Soho House-style” — annual dues, a food-and-beverage program run by a hospitality operator inside the clubhouse, and a curated calendar rather than a bar that happens to be open. At the California clubs that calendar includes brand showcases (Costa Mesa opened with the largest gathering of Mercedes 300SL Gullwings in Southern California), organized drives, speaker series and members’ dinners.
Two details that matter for Arizona buyers. First, ownership at one Finish Line comes with reciprocal rights at the other locations — Costa Mesa, Westlake Village, Calabasas and Palm Desert — which is a real perk for the many Scottsdale collectors who split the year with Orange County or the desert. Second, the planned storage-only building is the company’s stated way to offer a membership tier below full condo ownership; how that tier is priced and what club access it carries hasn’t been announced.
Timeline: from Fender’s lease to opening day
| When | What happened |
|---|---|
| May 2025 | Finish Line files with the City of Scottsdale for a car-condo and social-club facility at the Fender site; first Business Journal report |
| Oct 2025 | Scottsdale Planning Commission recommends approval of the development-plan amendment |
| Nov 2025 | Scottsdale City Council votes to approve |
| Feb 2026 | Site plan and elevations submitted for the first building on the west side of the parcel |
| May 2026 | Finish Line closes on the 10-acre property for $20.7 million; demolition of the Fender building scheduled within 60 days |
| Late summer 2026 | Groundbreaking targeted; formal unit sales begin with construction |
| Q1 2028 | Targeted opening |
Two notes on the approval. The Planning Commission hearing in October 2025 heard objections about on-site vehicle sales and parking impacts on a neighboring church — routine friction for a use the Airpark zoning hadn’t contemplated — and the plan was approved with those addressed. And the opening date has moved: early company statements pointed to “mid-to-late 2027,” and the most recent reporting after the land closing says first quarter 2028. Treat 2028 as the working number.
Finish Line vs. The Autobox vs. Toy Barn: Scottsdale’s garage-condo options
Three different answers to the same question. If you are choosing between them, this is the honest shape of the decision:
| Finish Line Auto Club | The Autobox | Toy Barn | |
|---|---|---|---|
| Model | Own the garage + private club with F&B | Own the garage, luxury-finished, lounge amenities | Own the garage, multiple Valley locations |
| Where | Perimeter Center Dr, Airpark, east of the 101 | Scottsdale Airpark | Scottsdale Airpark and other Valley sites |
| Status | Under construction, opening ~Q1 2028 | Pre-selling, opening 2027 | Built and operating; resales |
| Clubhouse | 20,000 sq ft, hospitality-run, dues-based | Shared lounge amenities | Owner community, limited shared space |
| Reciprocity | Four California clubs | — | — |
| Best for | The collector who wants the club as much as the garage | The buyer who wants the most finished garage, soonest | The buyer who wants something today, at resale |
Our separate write-up on The Autobox Scottsdale covers that project in the same depth. The short version: Autobox is a garage with amenities, Finish Line is a club with garages, and Toy Barn is the established option you can buy into this month.
Who Finish Line Scottsdale is built for
- The snowbird collector. Half the year in Scottsdale, half in Orange County or Palm Desert. Reciprocal rights mean one membership, two clubs, and a car in a conditioned garage at both ends.
- The HOA refugee. DC Ranch and Silverleaf covenants do not love a six-car lift garage. A 2,000-square-foot condo with a mezzanine bar ten minutes away solves that without a variance.
- The insurance-driven buyer. Finish Line’s founders have pointed to collector-car insurers increasingly requiring secured, climate-controlled storage for high-value policies. A gated, staffed, conditioned facility next to the airport checks every box on that form.
- The Barrett-Jackson buyer. WestWorld is six minutes away. Buy in January, drive it to your garage the same afternoon.
Keeping the collection’s paint alive in this climate is its own subject — our guide to Phoenix detailing, PPF and window tint shops covers the installers the Airpark dealers use. And for the rest of the weekend, the best restaurants in Scottsdale and things to do in Scottsdale are both fifteen minutes south on the 101.
Finish Line Auto Club Scottsdale FAQ
Where is Finish Line Auto Club Scottsdale?
17600 N Perimeter Center Dr, Scottsdale, AZ 85255 — the former Fender Musical Instruments headquarters in the Scottsdale Airpark, east of the Loop 101 next to Scottsdale Airport.
When does Finish Line Auto Club Scottsdale open?
The company’s current target is the first quarter of 2028. Demolition began in summer 2026 and groundbreaking was targeted for late summer 2026. Earlier statements pointed to late 2027; treat 2028 as the working date.
How much does a Finish Line garage cost?
Scottsdale pricing has not been published. Units are reserved through the company’s Scottsdale page and priced at contract. The California clubs sell units from 1,000 to 6,000 square feet; expect North Scottsdale real-estate pricing rather than storage pricing.
Do you have to buy a garage to be a member?
Ownership is the primary path and includes club access. Finish Line has described a planned separate storage building intended to create a lower membership tier for people who want secure storage without owning a condo; pricing and access for that tier haven’t been announced.
Who owns Finish Line Auto Club?
Brothers Rick and Tony Principe, Southern California commercial real-estate developers and collectors, through T.R. Funding. Westcord Commercial Real Estate Services manages the locations. Scottsdale is the fifth club after Westlake Village, Calabasas, Costa Mesa and Palm Desert, and the first outside California.
What is a car condo?
A garage unit inside a larger building that is sold as a condominium — you hold title, can finance it, customize it and resell it — rather than rented as storage. In Scottsdale the format has grown from Toy Barn’s original units into full “automotive country clubs” like Finish Line.
How does Finish Line compare to The Autobox in Scottsdale?
Both sell luxury garage condos in the Airpark. Finish Line adds a 20,000-square-foot dues-based clubhouse with food and drink and reciprocal access to its California clubs; The Autobox is focused on the finished garage itself and is targeting a 2027 opening, roughly a year ahead of Finish Line.
Know something about this project we should add?
This page is kept current as the Scottsdale campus moves from demolition to opening. Renderings, pricing, groundbreaking photos, membership details — send them and we’ll update it.
Sources: Finish Line Auto Club · Phoenix Business Journal · AZBEX · Connect CRE. More Arizona automotive guides and every listing in Scottsdale.
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